“Good Design is Good Business”

Good design inspires confidence, incites passion, boosts morale, and above all, boosts sales. Buying audiences respond to good design and cohesive branding and messaging. Good design helps shape products, helps consumers make educated decisions and makes life better.

This quote was penned by Thomas Watson, then president of IBM in 1973. Not too long after, I saw a quote from Saul Bass that paraphrased it and expanded on it.
I have always believed this quote.

From my earliest days at Art Center, I realized design is not a profession or a job – it’s a life. It requires commitment, discipline and constant on going attention.

Good design is part art, part science, part psychology, and 100% commitment.

New Work

Website for a golf company specializing in ProAm tournaments

Art understands us. He met with us and assessed our situation. His researched our competitors and brought to us a comprehensive program that would define our brand and separate us in a crowded space. We enjoyed working with him and look forward to updates as we go forward.