ISSUES :: ANSWERS
Maxx Belts was created for one reason: to make the very finest slide belts and buckles anywhere. The slide belt category is crowded – Shark Tank saw helped the public get the concept – and it is a simple one: the buckle has a mechanism in the back ofi t that allows it to slide through a row of teeth sewn into the belt and stop where the wearer wishes to set it. The result is mind boggling – belts now do not show the dreaded “hole creep” – that big indention on the belt where it stretched. Ans, the buckles are twice as adjustable so they fit better.
In order to position the belts as the best, I had to make the best. So, I found belt makers with decades – not years – of experience in making fine exotic belts. They are superior in craftsmanship and style, and rival any exotic belt from any brand. I contratced with a factory that can use my 3D CAD files to print belt buckles with extreme detail, and I developed packaging that is fitting to this hand-made brand. Wood boxes hand turned and laser engraved, flannel bags embroidered with the recipients’ name – all of this emotes the high style of the brand.
:: Identity Program Design
:: Brand Positioning
:: Web Design
:: Brochure Design
:: On Going Promotion and Social Media
Maxx Belts is an exclusive, niche product designed to compete with the finest in belting and custom made buckles. I designed the entire presentation around the things that high net worth buyers want – personalized presentation of superior products.
– ART SIMMONS, DESIGNER