Maxx Belts

The Issue
Red Dog Services entered the fire protection space with no identity, no customers and a large amount of competition. Our charge was to understand the business and space and create an identity that would immediately be recognized as the company visited potential customers.

The Answer
After studying the market and competition, we quickly created a strong identity and position using some industry-known terms and a color palette that would stand out in dark, mining situations. Red Dog is a known industry term that refers to a common item found in all mining. The bright yellow, red and black color palette is easily seen in dark locations.

Art understands us. He met with us and assessed our situation. His researched our competitors and brought to us a comprehensive program that would define our brand and separate us in a crowded space. We enjoyed working with him and look forward to updates as we go forward.

– MIKE SHEA, PRESIDENT, RED DOG SERVICES